Thanks.io recently added a new set of features to our QR Tracking codes.
Now when you send a postcard, letter, notecard, or gift card to a recipient and they scan the code, a few things will happen.
- The QR code will start listening to the recipient’s reaction to your mailer for 5 minutes.
- The QR Code will turn into a camera and start watching the recipient for the same 5 minutes.
At the time of the scan, you’ll receive the usual email notification from Thanks.io with a new link that’ll let you watch and listen to what the QR is recording in real time.
This is something we’ve been working on for a while, and represents a significant advancement in direct mail tracking technology.
Now, you’ll in depth insight into how your recipients are reacting to the mailers you’re sending!
Oh we almost forgot to mention… the QR codes also contain smart technology that will stop the listening and watching if the recipient is in the bathroom or doing something private in the bedroom. (so you don’t have to worry about this feature being too much of an invasion of privacy. )