The thanks.io Mailroom strategy session recorded on September 24, 2026 covers the basics of automated marketing: connecting the tools already in use — Gmail, HighLevel, Claude, Canva, and thanks.io — so routine tasks run without manual work. The session was prompted by the launch of the upgraded thanks.io MCP server, which lets chat assistants read an application’s API and act on it directly.
For direct-mail marketers, the practical takeaway is that list building, card design, and ordering no longer have to be handled by hand. The recording follows a just listed workflow built live, from a property URL to a radius mailing list to an ordered postcard run, and shows why the up-front setup pays off as reusable systems that handle recurring mailings.
What we cover
- What MCP is and how assistants use it to work with apps like thanks.io
- Creating an MCP-enabled API key in thanks.io and connecting it to Claude
- Automating a Gmail label into a thanks.io mailing list on a recurring schedule
- Moving new HighLevel leads into a postcard campaign
- Writing birthday and AEP letter copy with built-in tools and templates
- Building a just listed card engine from a property URL, including the radius list purchase
- Reusing completed chat setups as in-house tools for repeat mailings
Chapters
- [00:00] Intro: marketing automation and the new MCP server
- [01:06] Creating an MCP-enabled API key in thanks.io
- [03:09] Planning a Gmail label to mailing list workflow
- [06:36] Connecting Gmail and thanks.io to Claude
- [13:47] Testing the flow with labeled emails
- [23:13] HighLevel leads to postcard automation
- [24:55] Q&A: writing card and letter copy
- [33:17] Just listed engine: property URL to mailed card
- [42:32] Reusing chats as in-house tools
- [47:37] Order review: 100 postcards sent live
Browse the full replay archive at go.thanks.io/category/replays.
